Anna Dello Russo to Design an Over-the-Top Accessories Collection for H&M
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Photographer: Magnus Magnusson, Courtesy of H&M.
Unabashedly glamorous, precious and playful, the range is an expression
of Dello Russo's taste for ornamentation. Available from October 4,
2012, at the peak of the global fashion weeks tour, in around 140 stores
worldwide and online. The collection features jewelry, sunglasses,
shoes, bags and a trolley allowing H&M customers uniqueness at an
affordable price.
"I am excited by this collaboration: this is the
first time H&M involves a Fashion Director in a special project.
This is the sign of an important evolution in fashion, and I am both
thrilled and humbled to be the one chosen to lead it. I wanted to create
precious accessories that are impossible to find. As a stylist I know
accessorization is essential: it is the personal touch to any outfit.
With these pieces everybody can have fun, turning an ordinary day into a
fantastic fashion day", says Anna Dello Russo.
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Photographer: Magnus Magnusson, Courtesy of H&M.
"It's been extremely exciting to involve Anna Dello Russo in this
project, something completely different from what we have done before.
Anna has a fantastic eye and a strong taste, apart from being a
veritable fashion icon. She produced an extravagant range of accessories
that will get H&M customers and everyone in love with fashion
excited. The collection is a celebration of excess, fantasy and
decoration" says Margareta van den Bosch, Creative Advisor at H&M.
Famously described by photographer Helmut Newton as a "fashion
maniac", Anna Dello Russo is one of contemporary fashion's driving
forces.
An unparalleled eye, she has shaped the way we see fashion today
through her groundbreaking work at Vogue Italia, where she served as a
Fashion Editor for over twelve years working with photographers such as
Helmut Newton, Michel Comte, Walter Chin, and later as the Editor in
Chief of L'Uomo Vogue. Currently holding the role of Fashion Director at
Large and creative consultant at Vogue Japan, Dello Russo is a darling
of the fashion bloggers, whom she likes to please with extravagant
get-ups, and countless changes of outfits, during the world's fashion
weeks.
Information about Anna Dello Russo: www.annadellorusso.com
H & M Hennes & Mauritz AB (H&M) was
established in Sweden in 1947 and is synonymous with affordable as well
as up-to-date and high quality fashion. H&M has a wide product range
that is divided into a number of different concepts for women, men,
teenagers and children. The company's clothing collections are created
by its own designers, pattern makers and buyers. H&M has more than
94,000 employees and approximately 2,500 stores in 44 markets, including
franchise markets. For further information visit www.hm.com.
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[New York] - May 3, 2012 - H&M is proud to announce a special collaboration with fashion icon and legendary Fashion Director Anna Dello Russo.
An idol of the blogosphere whose flamboyant outfits are
endlessly documented by style photographers and broadcasted globally
through the web, Anna Dello Russo proved her unique sense of style
creating a special collection of accessories for H&M.
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Photographer: Magnus Magnusson, Courtesy of H&M. |
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